Following the 2021 release of the documentary "WeWork: Or the Making and Breaking of a $47 Billion Unicorn" and the 2022 dramatic TV series, "WeCrashed," a spotlight fell onto Rebekah Neumann, the wife of WeWork's co-founder, Adam Neumann.Part of this public scrutiny is due to her involvement in the ill-fated company, but a lot is also because of her unusual business philosophies and her plans . At its peak, WeWork was worth a whopping US$47 billionan eye watering figure to Adam and his wife Rebekahnaturally, they didn't want to stop there. Shes fluent in three languages and once toured with Michael Franti & Spearhead. Instead, he would hop on a chauffeured Jet Ski. She married her husband, investor and business magnate, Scott Neumann, in an unconventional wedding dress that made headlines all over the world. As Adam spends his days surfing in Montauk, the authors write, His squad was mostly gone, but he wasnt completely alone. There she seemingly had a propensity to use her relation to her famous cousin as something of an icebreaker. O al menos eso es lo que dice Rebekah Paltrow Neumann. But once again, the Neumanns treated their employees like serfs. As evidenced by her name, Rebekah is the cousin of famous actress Gwyneth Paltrow. That date is accurate, as is the fact that Rebekah's father Bob gave his daughter a $1m wedding gift which the . Rebekah's choice in Halloween costumes is just the latest on the list of details "WeCrashed" incorporated from real life. For example, when Rebekah needed to order chairs for the WeGrow school, she insisted on seeing 30 samples of the same cushion so she could visualize what the setup would look like, as opposed to looking at a computer-generated mock-up, this person said. Educators would have to hurriedly clean up, and then, according to the book, spend the first few days of the week reprimanding the Neumanns children and their friends to observe rules regarding climbing on [structures] or swinging from them. "WeCrashed" is an Apple TV+ series about the rise and fall of WeWork. As federal and state investigators reportedly examine the Neumanns business dealings, they are living their lives with their six children and support staff while hatching plans for their next ventures. Before Rebekah met Adam, she was on a six-year hiatus from dating, focusing on her spiritual journeyfirst in India, then in Los Angeles and at the Omega Institute in upstate New York, where she got certified as a yoga instructor. [21] Neumann also appears in the nonfiction book Billion Dollar Loser (2020). Rebekah reads her over-sentimental vows in a purple wedding dress and then daddy hands her a big, fat cheque. The meeting missed, he instead spent the day recovering at a spa. The couple turned their idea of a shared, community workspace into a billion-dollar business on paper, but things aren't always as they appear. She later became a certified Jivamukti yoga instructor. According to the Wall Street Journal, Neumann ordered multiple employees fired after meeting them for just minutes, telling staff she didnt like their energy., so a reporter bought a ticket to WeWork Summer Camp and heard WeWork cofounder Rebekah Neumann (wife of CEO Adam Neumann and cousin of Gwyneth Paltrow) say in front of 8,000 people this comment, which sent my eyebrows into the stratosphere https://t.co/NT0bL33E2v pic.twitter.com/SaTnIGbxf5, Ellen Huet (@ellenhuet) September 5, 2018. Cloudflare Ray ID: 7a16d87f9fe02d37 Then at some point, he went on to Israel, where he was born, sources said.". Friends describe her as generous, always willing to offer the keys to one of her homes, a nurturing mother, and extremely spiritual. One friend likened Rebekah to a hungry ghost, a Buddhist metaphor that describes a person tormented by unfulfillment. Minutes later, employees brought trays of tequila shots into the room and Darryl McDaniels of hip-hop group Run-DMC played a set for the staff. Rebekah Neumann played a large role in starting WeWork, investing nearly $1 million into the startup in 2010, according to The Independent. When she hands them to Lennon, he tosses them into the fire. Early life . Rebekah Neumann is one such bride. After finally securing a meeting, Adam was kept waiting for hours before Musk gave him minutes to pitch his own idea for a community on the planet. One executive was shown the door inthe middle of gridlocked traffic on the Long Island Expressway. I greeted her and she responded politely and with a big smile. Her gowns are all handmade and feature intricate detailing that will make you. ", "Meet Rebekah Paltrow Neumann, the former actress who cofounded WeWork, is cousins with Gwyneth Paltrow, and is CEO Adam Neumann's 'strategic thought partner', "WeWork may try to wrap its roadshow and price its IPO before the Jewish New Year on September 29", "WeCrashed: where is WeWork's Rebekah Neumann now? Which is ironic, given that she has been known to have people fired, such as a mechanic for WeWorks Gulfstream jet, within minutes of meeting them because she didnt like their energy. Back then her name was Rebekah Paltrow, and everybody who knew her on campus also knew she was Gwyneth Paltrows cousin. By Aime Lutkin Published: Mar 19, 2022. Neumann liked to go by the nickname Rebi, and her upbringing is one of the first points of contention between her and her cousin. (His fortune is now valued at more than $1 billion.). "It's easy to imagine people in LA trying to use her to get to Gwyneth Paltrow.". [19], Neumann has come under criticism for endorsing pseudosciencific beliefs, such as the idea that meat has emotional memory that can be passed on through consumption. But then he was just as likely to make them wait for hours, leave before they arrived at the airport or simply not have time to talk to them on the six-and-a-half-hour flight. Updated March 12, 2022. The epic rise-and-fall of co-sharing space WeWork, its founder Adam Neumann, and his wife Rebekah Neumann are at the center of Apple TV+'s new series . Later, as Rebekah Keith, a stage name, she starred alongside Rosario Dawson in Awake, a short film she wrote and produced wherein a woman in the depths of the American nightmare is forced to become enlightened or die, according to the Internet Movie Database. Very wealthy parents are often more relaxed about where their kids get into college because they know those same kids will always be financially well-off, thanks to them, she said. Between missed opportunities and the erratic behavior of Adam, its CEO, WeWork became a shambles by 2019. Musk was an idol, yet he put Adam in his place When Adam recounted the meeting to Rebekah, she told him it was a moment of humility he probably needed.. Palmer Haasch. [22], Last edited on 27 February 2023, at 15:09, "How Gwyneth Paltrow's Cousin Co-Founded WeWork", "Meet Rebekah Paltrow Neumann, WeWork co-founder", "See inside WeWork's first elementary school in NYC designed by Bjarke Ingels", "Her Search For Enlightenment Fueled WeWork's Collapse", "HOW BILLIONAIRE REBEKAH NEUMANN PUT THE WOO-WOO IN WEWORK", "How Did WeWork's Adam Neumann Build a $47 Billion Company? WeWork was founded in 2010 andthrived as a hot commodity before turning into a hopeless money suck for investors. The new Apple TV+ drama WeCrashed tells the true-life story of Adam and Rebekah Neumann, the couple behind WeWork. Adam founded WeWork with Rebekah's help . Ad Choices. Adam would meet with staff and even interview prospective employees while riding around in his Maybach, a superluxury car costing more than $200,000 then, when he was done, tell them to get out and ride in a separate chase car in his convoy. In the series, Jared Leto plays Adam Neumann, the enigmatic co-founder and former CEO of WeWork, which was at one time thought to be valued at $47 billion. , The "Stranger Things" Prequel Stage Play Dives Deep Into Vecna's Origin Story, Can't Wait For "Daisy Jones & The Six"? She left her acting career once WeWork started becoming successful. It was nothing to be embarrassed about, said a former employee. Check your DNS Settings. WeCrashed is as much of a love story. 7 hours ago, by Njera Perkins Following the fall of WeWork, Adam Neumann received a hefty exit package, which included a revised stock award of $245 million and more than $192 million in cash, the New York Post reported. I never really believed her head was in that box," a reference to the infamous ending of Paltrow's film "Se7en" (via Vanity Fair). Rebekah has played many in her 43 years: Wall Street trainee, spiritual seeker, yogi, actor, mother, entrepreneur. Along with a new way of remote and . Until September 22, 2019, she served as chief brand and impact officer at WeWork, a company founded by her husband, Adam Neumann, and oversaw its education program WeGrow. There are details in the show that draw from real-life stories, media coverage, and events. He tells Rebekah to write down every thought and memory she's ever had. Rebekah sits in front of a fireplace, cataloging memories while images from her real lifeher childhood, her wedding to Adamappear on-screen. In order to settle litigation with the founder and go public, in February, the company agreed to give Adam an enhanced stock award worth $245 million. The retelling of the anecdote, in different locations, is depicted four times in the Hulu documentary and twice in the HBO Max series, showing how a clever bit was tried, tested, and proven effective with audiences. Despite there being little scientific research to back up concerns about 5G technology, Rebekah was adamant: The antenna had to go. According to a document filed with the Securities and Exchange Commission on September 13, Any chief executive officer who succeeds Adam will be selected by our board of directors, acting as a group. And then theres the companys legendary S-1 form, required for all businesses seeking to sell shares to the public, complete with a dedication on the first page to the energy of wegreater than any one of us but inside all of us. New York University marketing professor and author Scott Galloway said in the Hulu documentary that the S-1 read like a novel written by someone who was shrooming. In fact, it was Rebekah, who is widely credited for the unconventional New Age language contained in the document, which also empowered her to select her husbands successor should he become incapacitated. According to Bustle, Neumann left New York and settled in Los Angeles where she started taking acting classes. By 2019, when Rebekah started calling herself a cofounderan interesting pivot, according to a former employeethe company had attained an eye-popping $47 billion valuation and moved beyond renting desks and toward a grandiose vision involving elevating the worlds consciousness through, among other ventures, coliving (WeLive), education (WeGrow), and fitness (Rise by We). After landing, the crew discovered a cereal box full of marijuana in a closet, presumably left for the return home. There was Adam Neumann, the CEO of WeWork, his wife, Rebekah Paltrow Neumann, and his friend and co-founder, Miguel Mckelvey, who were on the path to re . It seemed like a fancy contraption for a man who, during meetings, would sometimes finish off meals prepared by his private chef by licking the plate clean. You know, just to act a little bit better myself because its always good to learn., READNEXT: Hawaii Accidentally Activates Emergency Sirens, Scaring Residents, Rebekah Paltrow Neumann, Adam Neumanns Wife: 5 Fast Facts, Copyright 2023 Heavy, Inc. All rights reserved. Rebekah Victoria Neumann (ne Paltrow; born February 26, 1978) is an American businesswoman. He also has said that Rebekah has used her years of accumulated wisdom to teach him about the game of life. But as any player knows, game recognizes game. Her mother's family had made money with their lingerie company Gelmart, and her father's side of the family had made money manufacturing steel pipes, and even started his own company with a childhood friend that distributed junk mail. She and Adam met in 2009 and the two started WeWork in 2010. 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