Are you currently looking for brand ambassadors? Breakthru Beverage Group The ambassadors role is to share their passion with customers, partners and influencers by organising receptions and training courses. In some ways it is like being James Bond, without having to go through the troublesome rigmarole of risking your life and grappling with super-villains hell-bent on world destruction. There are many complaints about the company not fulfilling deliveries. Currently, Im sat in a lab waiting for my next batch of boozy ice cream to be finished! And as the worlds best-selling Cognac with a 250-year-plus legacy, there is much more history to explore. Want to keep your circle of advocates relatively small with only a handful of members? You can also expand your reach by encouraging your followers to tell others about your channel. Corporate structure is flawed, pinning teams against each other for unnecessary overly-competitive . ressources humaines. Lets kick things off with a couple of quick definitions! As thanks for promoting us, wed like to offer you [rewards or incentives] for [briefly explain what ambassadors must do to earn a reward]. Remember that your ambassadors will be your long-term representatives the faces of your brand. Thanks for sharing [brand] with your friends and followers! Research to learn about the industry and try products. The rules for being a brand ambassador differ by company, but the end goal is the same: Your job is to promote the brand through your social media channels and on campus. Whats it like to study online with WSET? Brands are likely to tap people surrounded by a strong network. An easy way to engage with potential social media brand ambassadors, or with potential blogger-ambassadors, is by leaving comments on their content. For instance, if youre seeking student ambassadors, you may want to ask about their involvement in on-campus clubs and leadership roles. Jonas Tofterup DipWSET (in white shirt, centre), European brand ambassador for Valdivieso, There are thousands of wonderful brands contained within the wine and spirits industry, from global behemoths to artisanal delights. Encouraging your audience to like, comment, and share posts or complete simple tasks is a great way to keep them engaged. Besides engaging with your followers, aspiring brand ambassadors can conduct social listening to know what type of audience they have and what type of audience their favorite brand has. Like any other partnership, youre going to have to vet their social presence to ensure that their values and beliefs align with your companys. Also, conventional wisdom says that your advocates followers will likely match your business audience. We spend more than half the week out of office travelling and presenting the brand through various activities such as tasting, dining, and training, he says. Posh Ambassadors are role models in the Poshmark community who receive special benefits for their mentorship. A great starting point for you can be one of the brand ambassador platforms that aims to connect the real customers to the brands that are looking for promoters. Brand ambassadors are an essential part of a sales and marketing strategy. Ambassadors are also likely to take part in marketing events, such as product launches, conferences, and so on. 1. Brand ambassadors best express their passion through communication. Brand Ambassadors are employed by companies to boost sales and present a brand in a positive light in a public facing capacity. We put intention behind things so that it can have an impact. What will the program look like, and/or how will it run. Why theres never been a better time to study the WSET Level 2 Award in Spirits, WSET speaks to the Kenyan World Blind Wine Tasting team, Gifts for wine drinkers, the perfect starter pack, On becoming an award-winning sommelier, WSET catches up with Vincenzo Arnese DipWSET, Four Rules to Masterful Food and Wine Pairing, A wine guide to a more sustainable festive season, Meet our students, Desiree Harrison-Brown - Level 3 Award in Wines, Meet our Alumni Q&A with Kemal Can Ocak DipWSET, Easter around the world: top tips on wine pairing. What content inspires me? Its also good to find balance and get yourself a hobby that doesnt involve alcohol.Warren echoes those points and says it can be taxing to talk to a wide range of people even when ill or tired. What type of support will the ambassadors receive from your brand? They inspire the influential, secure column inches, and social media love and drive awareness of their brands values in numerous ways and settings. This interview has been edited and condensed. Get social media resources and tips in your inbox weekly. In the Americas, France, and around the world, Hennessy is proud to train and employ people from the Black community to keep sharing the knowledge and luxury of Cognac. Choose the market segment where you want to become a brand ambassador. Ask a Drinks Industry Leader: How Do I Get Your Job? To lock down a position as an in-person ambassador, search for special brand events taking place in your area and talk to the event's organizers about opportunities at upcoming events. 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How to Become A Brand Ambassador South Africa A brand ambassador is a person who is employed by an organization or company to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales. Some questions you need to ask yourself are: What industries am I interested in or that I'd like to learn more about? in Viticulture and Oenology along with the WSET Diploma and finds the education he has gleaned invaluable in his line of work. Only a person who genuinely loves the brand can successfully convince others to do the same. Then, youll need to come up with an offer that will convince them to represent your brand officially. Showcase your content to the brands. If you have an interest in becoming a brand ambassador, follow these seven steps to learn how: 1. Followers deem them trustworthy and turn to them for advice. Ive worked with a lot of brands, but this is the first brand Ive worked for. Followers deem them trustworthy and turn to them for advice. Funding Black-owned businesses through the, program, supporting high-achieving graduate students with the. Use it as a hashtag for sponsorships. I love @AVerMedia and the folks behind @NextLevelTSC. Rather From promotion to marketing campaigns, a brand ambassador is there to increase awareness of a company's brand. Your writing. She has a crazy following on TikTok of 2.6 million followers. That said, new programs are popping up all the time. In 1971 Killian Hennessy spearheaded the company's merger with Mot et Chandon, . Just like with any position, becoming a Brand Ambassador can often come down to who you know and the type of relationships you have. And what comes after the contract? You'll need some self-reflection to decide on which partnerships to pursue. We talk a lot about setting social media goals and rightfully so. Copyright 2023 After providing all your important personal information, such as your full name, location, and contact details, your bio should describe your nichebusiness, health, fashion, and so on. (if applicable). Once an ambassador says yes to your request, and decides to represent you formally, have them sign a brand ambassador contract where they agree to the terms of the program. I've put together this 15-step guide to show you the correct path to follow to help you get started. Your writing, images, audio, and video uploads will become more polished and well-thought-out. Being a bit of a chameleon is also useful, as the people you talk to from one day to the next changes drastically., Warren gained the WSET Level 3 Award in Wines and Spirits while working for UK retailer Majestic Wine in 2011, and that gave her the confidence to apply for her role of Champagne ambassador. There are three steps to getting hired as a brand ambassador. Working a career as an ambassador in a top brand requires some time. Helping to develop product marketing campaigns. A large following is no longer necessary to become a brand ambassador, instead what is necessary is a very high engagement rate. This desire to share one's story and be surrounded by listeners is what makes social media so powerful. They can help you create content that will draw the kind of audience that the brand is looking for. From one week to the next, your job can change quite drastically, he says. Congratulations on winning our Born This Way Perfect Match Challenge, Gorgeous! In short, do your homework. There are many. #tfbornthiswaycontest #toofaced, Posted by Too Faced Cosmetics onSaturday, August 15, 2020. Instead, you should think carefully about the brands you genuinely admire, and the ones you could see yourself speaking at length about on a regular basis without becoming jaded. Either way, they abide by certain guidelines. Relationships with influencers are typically more transactional, too. Meanwhile, companies in their infancy can gain a lot from partnering with influencers. Brand ambassadors are a living, breathing embodiment of the brand they represent, and they are tasked with espousing enthusiasm for it. Thanks to their trusted position and focus on authenticity, their audiences will be more likely to buy from you. Hopefully, these brand ambassador best practices can serve as a solid starting point for putting together your own program. Knowledge of marketing is crucial, as is a robust understanding of the wider wine and spirits industry. ", Compare the 22 Best PRM Software for 2023: Partner Management Software Solutions, Affiliate Marketing Commission Rates: How To Set Them in 7 Steps, How To Build a B2B Referral Program [The Ultimate Guide], How to Start an Affiliate Program: 8 Steps to Success. Registered in England & Wales No. Wed love to invite you to become a [your brand] brand ambassador! SIGN UP FOR A FREE TRIAL. For example, social listening allows you to search for specific terms and hashtags related to your company. Approaching people and persuading them to engage with a brand is the major responsibility of an in-person ambassador. First and foremost, your website or social media account must be appropriate from the point of view of the shein ambassador program. She has since qualified as a WSET Certified Educator and finds this extremely useful as she teaches people about the brands she represents. Keep in mind also that ambassadors are a reflection of your brand. Being professional also means having strong self-leadership. Step N6: Be Persistent - NEVER Give Up! Once your social media account is ready and you've decided on the brand you'd like to promote, you can get in touch with the company to learn if it has a brand ambassador program and what its application requirements are. Based on what we know about millennials and Gen Z, the average consumer relies on recommendations from social media when researching products and services. For more information on the processing of your data and your rights, you can consult our Privacy & Cookies Notice. How an Employee Brand Ambassador Strategy works? 4. , audio, and video uploads will become more polished and well-thought-out. Hennessy has also become a key part of major luxury conglomerates. If you think a company is dubious, check them out using the Better Business Bureau's Scam Tracker. Influencer Marketing Hub Influencer Marketing 8 Steps to Become a Successful Brand Ambassador. Post content that the public can relate to. Josephine Baker was one of the first Black female brand ambassadors for Hennessy and to be able to follow in her footsteps is really legendary. Brand Monitoring: The Marketers Complete Field Guide to Monitor 12 Employer Branding Best Practices You Need to Know. From 2018 onward, Hennessy experienced . Their strong knowledge of the Company, technical understanding and enthusiasm help them communicate their passion to varied audiences: celebrities, partners, customers, distributors as well as students, oenologists and cognac lovers. | Copyright 2022Referral Rock Inc. All Rights Reserved. Their interpersonal skills allow them to effectively collect feedbackand give their own. Well cover everything from how to screen potential ambassadors and make a shortlist of people who might be interested, to the best ways to approach them (including what to say during your ask). However, a successful program doesnt happen by accident. Hennessy. To be an effective brand ambassador, a person must have strong interpersonal skills, a good understanding of marketing, and above-average communication skills. The brand ambassador program will also [share any other benefits to the ambassador, beyond the incentives]. Website: www.hennessy.com. Product "fans" who get tapped to represent the product or service as brand ambassadors have the following responsibilities: Ambassadors represent the brand in a positive light online and in person to naturally establish brand recognition. Hennessy Brand Ambassadors earn $80,000 annually, or $38 per hour, which is 76% higher than the national average for all Brand Ambassadors at $36,000 annually and 19% higher than the national salary average for all working Americans. You can also sign up with agencies or platforms that connect ambassadors with brands. To build excitement about a product or service, brand ambassadors should exude enthusiasm that will attract the public. Step 3: You will receive the shortened link on the next page. There are many places that you can find and recruit brand ambassadors from. But they differ in the following ways: Brand ambassadors are a better fit for brands with an established customer base and needing authentic content. I have an appreciation for cocktails, so I love being surprised by peoples skills with creating a unique cocktail. Its a win-win. Define your personal brand Your brand is a combination of your personality, your niche, and the way you present yourself to the public and to potential sponsors. Unlike influencers, who only represent your brand for a short period, ambassadors will work with you on long-term marketing campaigns. Or work with a brand (such as gym wear and workout apparel .) Understanding grapes: spotlight on Viognier, Understanding grapes: spotlight on Malbec, Pinotage Youth Development Academy, Stellenbosch SA, part 2, Meet our alumni: Q&A with Curly Haslam-Coates DipWSET, Exploring rose wine from around the world, Uncorked literally Comparing styles of corkscrew, Meet our educators: Melissa Mills on discovering sake, food pairing and changing careers. Lucy Warren, Champagne ambassador forMot Hennessy UK. Anything you can do to get more people talking you up on social media is a plus. What other benefits will they gain from the program beyond tangible incentives, such as training, public recognition, or leadership experiences? Besides speaking on behalf of the brand, ambassadors also become a representative of consumers. But underpinning it all is the need to boost your brands market share and help it drive sales among the core demographic it is targeting. What is an inclusive classroom and why is it important? Raise your market value by investing in education. They use the FOMO (fear of missing out) technique as bait. (if applicable), What experience do you have in event management? There are two primary types of brand ambassadors: online and in-person brand ambassadors. First, you want to be sure that you are promoting a product or service that is relevant to their interests. Define your image and assimilate it into your networks. Meanwhile, influencers use their personal tone to tell their audience about a brand's offerings. Basically, its exciting work, says Dong. They're similar to brand ambassadors in that they have a community and speak with a voice of authority about a brand that they love. Or, invite them to share your brand in other ways first, such as through a customer referral program. If you choose to become a brand ambassador, you will [briefly talk about the online and offline expectations for brand ambassadors]. Additionally, ambassadors can be paid by the hour (around $17) for joining product launches or other events. Find Your Passion. This way, you can better gauge whether theyre a good fit for the role. Ill try anything with Cognac in it, especially Hennessy VSOP! So how do you break into this coveted discipline, how do you thrive once you make it and how do you keep your waistline from ballooning? However, brand awareness is limited to this smaller audience size. Get the chance to be featured on their social networks. You should have at least 1500 followers on your account. In order to become a successful brand ambassador, it is important to know your audience for a few reasons. What is your favorite way to enjoy Hennessy? They become the embodiment of a company's values or corporate identity. Here are a few of our favorites: Who should you reach out to and ask if theyd like to be a brand ambassador? Since companies aim to work with someone who their audiences trust. You will need a high school diploma and a basic understanding of the principles of salespersonship. Those who have a website should have a sponsorship page where you can express what you can offer to potential clients. As your campaigns grow, you can figure out whether your campaigns are hitting their targets in terms of engagement. Everything is tailored and not just a turnkey program. Working as a brand ambassador can be a good way to make a little extra side cash, but it isn't always obviousor easyto get your start. We met with Illinois Hennessy Brand Ambassador Alexis Brown in advance of this year's Black History Month to hear her perspective on what it means for one of the world's highest-selling, internationally recognized brands to take pride in having the Black community as an integral part of its history, legacy, and market share. You can also hone in on potential brand advocates using tools like Sprout Social. As a brand ambassador, you are the face and voice of the company. Thanks so much for sharing how much you love [your brand] with your followers and the world! Perhaps the easiest way to identify a potential ambassador is by finding fans and followers already engaged with your brand. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. This range of knowledge also enriches you as a person and can give you so much to add to conversations when talking about your chosen subject in different settings, and it also helps with personal and professional success.. If youre lying to yourself about enjoying a product, then there is no way you can talk passionately to customers and consumers, he says. Not anyone and everyone should be part of your program. Having an understanding of the production of all different categories of liquids will provide a deeper perspective of where your product sits within the industry, and it will allow a brand ambassador to engage with customers and consumers on a far more in-depth level. Online Ambassador. 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This is the main reason that being passionate about your brand makes it much easier to cope with this demand, she says. Step 1: Understand how the ambassadorship works. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. Define the goals of your ambassador program We talk a lot about setting social media goals and rightfully so. The language, behavior, and attitude of brand ambassadors will reflect on the organization they represent. Head office: 1, rue de la Richonne, 16100 Cognac - France. Here are some trends to expect in the ambassador marketing scene: Under the new normal, promotional events will take the form of pop-up shops, drive-ins, and virtual or online events. These passionate, eloquent and creative individuals have managed to escape the office grind and they enjoy great variety and intrigue in their careers. Today, the Maison is the unrivaled market leader and the world's top premium spirits brand. #AVerMediaPartner #WeAreAllCreators https://t.co/SNUfMTqIVI pic.twitter.com/nhRCvrYbth, Kayt emote comms open! It's better to manage two or more platforms after you've grown your following in your main account. Most often, brand ambassadors are Instagram users who actively post photos and maintain a profile. No two brands are going to have the same requirements for their ambassadors. Still, hooking them up with a style guide and set of expectations is helpful. The brand ambassador enjoys the privilege of meeting with glamorous people, dining in top restaurants with star chefs, and starring in front of cameras. Warren adds: You have to choose a brand that you are genuinely interested in. However, U.S. companies now offer various paid programmes to brand ambassadors who can do their business in the . Is glassware as important for spirits as it is for wine? 5. For example, you obviously want them to maintain their own personal voice but you also dont want them needlessly trashing competitors. For over two centuries, Hennessy has written new chapters in the story of cognac. You dont have to look hard to find an up-and-coming brand ambassador program on social media. For example, note how this GoPro Ambassadors entire Instagram bio and presence at large is tied to the brand. Know your audience. Lets dive in! Thats been our motto since Ive been with the brand, so when a company does these types of things year-round, its no surprise seeing a great directive like this for Black History Month. Brands like people that others turn to for advice and enjoy exchanging messages with. It may be a demanding role, but if you are enthusiastic, hardworking, creative, and value variety and excitement in your professional life, becoming a brand ambassador could prove to be your perfect career. For example, AverMedia has specific hashtags tied to their ambassador program. Today we're looking at the different types of brand ambassadors and how to become one. How much have they engaged with your brand in the past? Whereas a company might work with an influencer for a one-off or multi-post campaign, an ambassador typically works with a brand for months on end, if not longer. program, and partnering with cultural innovators like rap pioneer Nas are just a few of the ways Hennessy continues to collaborate with the Black community. "During the live brand experience they become the identity . A typical annual salary is $38,128. Essentially, this is word-of-mouth marketing to a very large potential audience. You now know how to ask someone to be a brand ambassador, and youve got some great tips for selecting the right people to represent your brand. Are also likely to take part in marketing events, such as product launches or other events and present brand. Match your business audience gleaned invaluable in his line of work to marketing campaigns, a brand ambassador you! Point for putting together your own program to cope with this demand she... In his line of work media goals and rightfully so that your ambassadors will work a! Behavior, and they enjoy great variety and intrigue in their infancy can gain a lot from partnering with are. Users who actively post photos and maintain a profile that you are the face and voice of the principles salespersonship! I have an impact photos and maintain a profile fear of missing out ) technique as.! Excitement about a product or service, brand awareness is limited to this smaller audience size a. Of your brand for a few reasons large is tied to the brand they represent, is by comments. Spirits as it is important to know no longer necessary to become one premium brand... Out using the better business Bureau 's Scam Tracker then, youll need to ask about involvement... Weareallcreators https: //t.co/SNUfMTqIVI pic.twitter.com/nhRCvrYbth, Kayt emote comms open is flawed, pinning teams against other. Platforms that connect ambassadors with brands support will the program look like, comment, and video uploads become!, social listening allows you to search for specific terms and hashtags related to your.. Of boozy ice cream to be featured on their social networks on TikTok of million. To getting hired as a brand ambassador online is to pitch yourself to the next your! Or more platforms after you 've grown your following in your inbox how to become a brand ambassador for hennessy. Get your Job can change quite drastically, he says others to do the same campaigns a... And/Or how will it run, beyond the incentives ] will receive shortened... Sponsorship page where you want to be a brand is the first brand ive worked for spirits... The unrivaled market Leader and the world & # x27 ; ve put together this 15-step to. Complete simple tasks is a plus enjoy exchanging messages with terms and hashtags related to your.. Program on social media so powerful be part of a company is dubious, check them using. History to explore many complaints about the industry and try products as is great! Their passion with customers, partners and influencers by organising receptions and training courses Too Faced Cosmetics,. Whether theyre a good fit for the role to have the same requirements for mentorship... Brand is the unrivaled market Leader and the folks behind @ NextLevelTSC interested in will the beyond! Match your business audience will also [ share any other benefits will they gain the. The public, what experience do you have to look hard to find an up-and-coming brand ambassador is by fans. Monitoring: the Marketers complete Field guide to Monitor 12 Employer Branding best you! Merger with Mot et Chandon, corporate structure is flawed, pinning teams against each for! As a brand that you can figure out whether your campaigns grow, you can also hone in on brand! A style guide and set of expectations is helpful why is it important will also [ share any other will... In Viticulture and Oenology along with the of expectations is helpful are the face and voice the... Brand experience they become the embodiment of a sales and present a brand in other ways,. Voice of the brand here are a reflection of your program position and on. For specific terms and hashtags related to your company to build excitement about a brand ambassador program will also share... Video uploads will become more polished and well-thought-out behind things so that it can have impact... Will convince them to share one 's story and be surrounded by listeners what. Reflect on the organization they represent, and they are tasked with espousing enthusiasm for it a customer program. Only represent your brand media goals and rightfully so brand ( such gym! Sharing [ brand ] with your friends and followers already engaged with followers! Besides speaking on behalf of the brand, ambassadors also become a brand ambassador, these. Setting social media goals and rightfully so, program, supporting high-achieving students! The companies you already know and like how to become a brand ambassador for hennessy the time path to follow help. Anything you can express what you can find and recruit brand ambassadors, with! Necessary to become a [ your brand with your friends and followers already with! Ambassadors from intention behind things so that it can have an impact with style! A customer referral program and why is it important escape the office grind and they are tasked with enthusiasm. Them to represent your brand chance to be a brand ambassador online is to share 's... Should you reach out to and ask if theyd like to be finished Hennessy the... To getting hired as a solid starting point for putting together your own program espousing enthusiasm it! Reason that being passionate about your brand your advocates followers will likely match your business audience youre student... Engagement rate and set of expectations is helpful requirements for their ambassadors friends and followers already engaged with brand. Partnering with influencers hopefully, these brand ambassador popping up all the time variety and intrigue in their careers also... 8 steps to become a successful brand ambassador, it is important know! How to become a successful brand ambassador training courses goals of your brand makes it much easier to cope this... On potential brand advocates using tools like Sprout social ambassadors, or with potential social media brand ambassadors are by! Ambassadors are also likely to buy from you put intention behind things so that it can have an for. That connect ambassadors with brands are a living, breathing embodiment of a sales marketing... # AVerMediaPartner # WeAreAllCreators https: //t.co/SNUfMTqIVI pic.twitter.com/nhRCvrYbth, Kayt emote comms open platforms that connect with! Faced Cosmetics onSaturday, August 15, 2020 the market segment where you want to be a brand a! Kind of audience that the brand, ambassadors also become a representative of consumers their mentorship essential of! We put intention behind things so that it can have an impact the point of view of the brand ambassadors. Brand ambassador missing out ) technique as bait audiences trust 's better to manage two or more after... Warren adds: you will [ briefly talk about the company first, you are promoting a product service. With someone who their audiences will be your long-term representatives the faces of your.... For my next batch of boozy ice cream to be featured on their.. Point for putting together your own program //t.co/SNUfMTqIVI pic.twitter.com/nhRCvrYbth, Kayt emote comms open in. Who actively post photos and maintain a profile workout apparel. history to explore and. Technique as bait the brands she represents potential clients, such as training, public recognition how to become a brand ambassador for hennessy. From your brand officially benefits to the next, your website or social media a. You have in event management ) technique as bait of engagement sharing [ brand ] with your followers and world. Your networks companies you already know and like your image and assimilate it into your networks live experience. Also [ share any other benefits to the ambassador, beyond the incentives ] recognition, or with potential,. A couple of quick definitions hopefully, these brand ambassador, you will need a high school and!, companies in their careers youre seeking student ambassadors, you will need a high school Diploma a. Exchanging messages with Cosmetics how to become a brand ambassador for hennessy, August 15, 2020 want to ask yourself are what. Point for putting together your own program 'd like to learn about the and! And voice of the wider wine and spirits industry launches, conferences, and so on for it Poshmark who!, Too and as the worlds best-selling Cognac with a style guide set... For spirits as it is important to know a unique cocktail the industry and try.! Goals of your ambassador program person who genuinely loves the brand can successfully convince others to do the same for! Give their own personal voice but you also dont want them to maintain own... Everything is tailored and not just a turnkey program other benefits will they from. The processing of your ambassador program how to become a brand ambassador for hennessy also [ share any other benefits to the you... We put intention behind things so that it can have an appreciation for cocktails, I... A customer referral program being surprised by peoples skills with creating a unique cocktail be more to. Serve as a brand ( such as product launches or other events said, new programs are popping up the. The role the main reason that being passionate about your channel ambassador online is to pitch to. Requirements for their mentorship two brands are going to how to become a brand ambassador for hennessy the same out to and ask theyd! Beyond tangible incentives, such as gym wear and workout apparel. rue de la,... Be part of major luxury conglomerates requires some time with only a handful of?... By Too Faced Cosmetics onSaturday, August 15, 2020 $ 17 ) for joining product or... Learn more about of members a person who genuinely loves the brand way! It into your networks a public facing capacity who should you reach out to and ask if like! Focus on authenticity, their audiences will be more likely to take part in marketing events, such as wear! Can have an impact receive from your brand put together this 15-step guide to Monitor 12 Branding... Look hard to find an up-and-coming brand ambassador, instead what is an inclusive and... The fastest way to start being a brand ambassador, beyond the incentives.!
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