And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. So lets take a look at it here. So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. Andrew: What else worked well? But, which was for me at the time, not having a lot of money was a decision I actually struggled over. [Break in audio] So what a lot of these authors are realizing Hey, Ive got to be out there on the internet collecting fans and gaining readership.. He is from USA. Theyre so let down by how people arent paying attention to their book in the world. Thats huge. [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. So it just always seemed like something I wanted to do. Interviewee: Yeah, I think so. Interviewee: No I didnt have to do that. And then what wins goes first, and then you try another one. [39] Goodreads also offers quizzes and trivia, quotations, book lists, and free giveaways. Mark (unclear) was here, and I asked him if hed recommend business school to other people and he said No, theres so many better ways to waste your money than that. Are you a designer? If we scroll through it we can find lots of different portfolios. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. Andrew: Its working now. And I think it has. Thank you everyone. Interviewee: Well, I mean if youre going to walk into a VC or an angel with just an idea on paper youre not going to get as far as if you walk in and say, Ive got a product, its already up, its working and its got traction. Youre in a better bargaining position. How much of the business side of the business is coming from you personally? Maybe we can afford a down payment on a house, in East Bay. If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. And Good Reads it was obvious. Part 2 of our Exclusive Bibliostar.TV interview with Otis Chandler, the Founder & CEO of Goodreads.com from the floor of Book Expo America 2012. You dont have to be a published author to do this. You know, theres still challenges. If they were Christian, theyd go to ChristianSingles. Social book cataloging website owned by Amazon, Learn how and when to remove this template message, published under a different name before coming out, "Amazon to Buy Social Site Dedicated to Sharing Books", "Book lovers seething over Amazon acquisition of Goodreads", "Elizabeth Khuri Chandler Tells the Origin Story of Goodreads", "Need Advice on What to Read? If you havent heard of Otis Chandler its because he spends more time coding his site, Goodreads.com, than promoting himself. Beyond that, publishers do not have budgets to help market their titles. Its all about stats, right. Andrew: Funny how many people who went to business school would say the same thing. I remember when my brother and I started a company together, I said Its an internet company, I should learn how to program and I went out and I got a book on coding, and, I think after a few pages I realised it wasnt me but I was gonna struggle with it because you gotta just have that burning desire to suceed and you cant give up, and my brother just looked me and he said Give me the book, go make some phone calls, its just not you and he was absolutely right, it wasnt in me, but it feels like if you have it in you you got a superpower. You know I wish I could have that story, Yeah I sold candy to everyone in the second grade and that was my first business like every other entrepeneur seems to have, but my mind wasnt there. You had match.com, you had americansingles.com, and eHarmony, and those are great. I never give up my books after I fall in love with them. Theres definitely, yeah theres definitely still a lot of opportunities still on the web, I think. You have no friends who are discussing this right now, add some friends. . I was a Saint Bernard because Im loyal. One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes Regarding the 2013 Amazon acquisition of Goodreads, The New York Times said that: "Goodreads was a rival to Amazon as a place for discovering books" and that this deal "consolidates Amazon's power to determine which authors get exposure for their work". You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. Andrew: Sure. How do you know what to pick? I probably said I wanted to be a mechanical engineer and build cars someday. Andrew: Yeah, its still true today though, right? So its not keyword based like the other ones; its book genre based. Otis adalah pemilik perusahaan penerbitan di Amerika Serikat yang juga menerbitkan Los Angeles Times. Users were offered the ability to export data and migrate accounts. Do you have some advice that you can give to other scrappy entrepreneurs who say, I like the way Otis did it, he didnt go out and look for funding first, he built his product first, I want to duplicate that approach.. Otis Chandler has made 2 investments. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. Andrew: Okay, and howd you figure out that Goodreads was going to be the vehicle? Andrew: And so, when the company sold for a hundred million dollars to Monster, that give you any kind of freedom? It just seemed like there was a lot more innovation going on. Got up to 600, let me see if I got the number right, 650,000 members. Thank you. It was all about learning how you build the product. So I dont know about you, but the way I keep my real books at home, is I have one shelf where I keep all my favorite business books, another shelf where I keep all my favorite sci-fi books, another shelf where I keep books I havent read yet. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. The idea came about when Otis Chandler was browsing through his friend's bookshelf. Andrew: Now the way that I remember them was a series of ads all over the internet, they would buy the remnant spots, offering IQ tests and when someone took an IQ test they would then tell their friends about their IQs and it was insanely viral, and I wanna get into how viral it was, but you said that it didnt start as such a smart idea at first. Guys who are really in there, who were scrappy entrepreneurs. And Goodreads, before it got any outside funding, it was him, just building this thing up. Interviewee: I mean thats the challenge. So then, they finally said Okay lets try something different, and the put up a what kind of dog are you test. Interviewee: For one, I didnt feel like getting another job. His net worth has been growing significantly in 2021-2022. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. Doing that process helps you think, okay well heres a feature that would be really cool and maybe its going to really increase user retention but its not going to help us at all with revenue or getting new traffic, so maybe its not as important as this other idea which is going to really make us money and increase retention, or this other idea which is going to get us new traffic and increase retention. Thanks Otis. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. In 2013, Goodreads sold to Amazon for an undisclosed sum; and today, it's the world's largest site for readers, with 125 million users. [inaudible] Id always kinda been a reader as a kid and I wanted to get back to that. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. So pretty much its up to the author. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. Am to admitting some kind of ignorance here? His soon-to-be-wife Elizabeth joined the project, and. And maybe every couple months Id empty my Amazon shopping cart. Like everything else we do at Goodreads, KINDLR was a passion project from start to finish. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. Goodreads members can apply to become volunteer librarians after they have 50 books on their profile. Interviewee: Sure. Announced Date My wife is something of a writer but Im not and so I dont want to tell anybody how to write. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. And its become more on the author to market themselves. Andrew: I remember one of the things we talked about, you spoke at a live Mixergy event about how to build virility into your product and you said that when a user registers youd ask them for their friends immediately, right? But it got me to learn HTML and SQL which were important, cause it got me into the web. Did you design it yourself? But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. [1] Did you have shares of Tickle.com? And in early January I finally switched the name from the z to the s so we looked a little more official and worked out a lot of the initial bugs. Research help from Claire Murashima. Andrew: Do you think you couldve learned it if you didnt have an engineering background? They wanted more of a community. Goodreads CEO & founder Otis Chandler and Elizabeth Chandler Editor & Chief run a social reading site that offers book reviews and a place to discover new books to read, based in part by. And Goodreads allows you to keep all of the books youve ever read. It had a news feed before Facebook did. Andrew: Okay, sites that are meant, social networking sites, sites that are meant to be used with other people tend to be kind of boring when youre on there by yourself, tend to be kind of boring in the early days. Andrew: How can you decide which ideas you listen to? Andrew: And I know from looking at Goodreads, from looking at your profile on Goodreads, youre reading Think and Grow Rich an inspiration for me. Theres still people doing interesting things like Tesla, etc. Interviewee: Yeah, I had basic stock options. They like finding out for themselves, but they want to share it with everyone else too. Donta lot of authors I think get depressed because their publisher tells them to go do signings around the nation and so they go to some Barnes & Noble store in Ohio somewhere and ten people show up to sign a book and they just get, Oh man, what am I doing in Ohio with ten people? Thats not going to move the needle anymore. Otis Chandler's income source is mostly from being a successful Actor. Otis Chandler was born on November 23, 1927 in United States (78 years old). And my wife and I, I kind of view my wife as my co-founder. We allow you to actually create custom shelves. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. So, to increase retention we needed to give people more things to do and that was where groups came in. If your name is Stephanie [Myer] or Dan Brown, then theyre going to help you. 160,000 social networks or something like that? Interviewee: Tickle was a personality testing company among other things. You know Id check Google blog alerts every day and it just blew my mind because these guys were just writing about us like Oh my gosh have you seen this thing its perfect, Im switching to this, come follow me here. So that was kind of after matchbook picked us up that was kind of, that was the next way that we kind of got big. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. Interviewee: First, Ive always been a reader. But if the authors not into it, its not going to work. He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. Interviewee: I got a nice check which allowed mebasically allowed me to take six months off of my job and build Goodreads. Work. Net Worth in 2022: $1 Million - $5 Million: Salary in . Thats intense. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. Otis Chandler estimated Net Worth, Biography, Age, Height, Dating, Relationship Records, Salary, Income, Cars, Lifestyles & many more details have been updated below.Let's check, How Rich is Otis Chandler in 2019-2020? Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works. After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. Edit Personal Investments Section. You'll learn how he did it in this interview. The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. Any good social network does that well. Cause I was you know, Mechanical Engineer major, and these were two mechanical engineers that wanted to build a website for mechanical engineers, and it was basically gonna be an online resource for engineers to look up metallic chart properties or various formulas that you would normally find in your textbooks, but this was just gonna be easier. But, after you go through this process of adding all the books you want to add at that time theres not much left for you to do. [2], Goodreads was founded in December 2006 and launched in January 2007 by Otis Chandler and Elizabeth Khuri Chandler. It's no surprise that Elizabeth Khuri Chandler MA '03, co-founder of Goodreads, was always an avid reader. So, how much is Otis Chandler worth at the age of 79 years old? You were studying mechanical engineering. "[4][20] After a user has rated 20 books on its five-star scale, the site will begin making recommendations. Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. Are we talking thousands of dollars? And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. I was talking to Lea, why cant I think of her last name, the founder of Pounce, who told me it that it just feels like a superpower, you dont rely on anyone else you can just build it yourself, from start to finish. Whered you come up with the idea? So now people, I mean our groups are amazing now, we have book clubs that have thousands of people in them that read two books a month. And two, I think Ive always kinda had the idea that I would start a company some day. They can also create their own groups of book suggestions, surveys, polls, blogs, and discussions. Alright, lets continue. Did you code it all up yourself in the beginning? Scott Everett for NPR You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. I had never read Pride and Prejudice. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . But I think, you know, my sense is from talking to authors that thats kind of becoming more of what they have to do. Find out Otis Chandlernet worth 2020, salary 2020 detail bellow. Andrew: Is that really him whos going out on all those networks? So, I mean, first of all it depends on the content of the book. And its an iterative process. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. And six months later I had a beta and then two months after that I had a design and I launched it. I wanted that on the site. And not work. Goodreads is basically a social network for book lovers. I emailed Kareem and I said I love your reviewer, I love the book that you talked about. He talked about a book that talked about Ryanair, I forget the name of the book, and he said, Dude, Ill send it to you.. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. 68 SS427 Chevelle 5.3 LS 84mm Billet Turbo And you look at how many people come in and how many invites get sent and how many people can make it to the end. And you just track as much as you can and then better it. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. So youd ask them for access to their address book so you can email their friends. Interviewee: I think it is. Andrew: Did you I remember one thing that was an innovation for us, a real breakthrough, was storing the email addresses of our users friends if they allowed us to and that meant that the next time they picked a greeting card on our site, we can say, hey these are the five people who you messaged the last time, can we send it to them too?, and in addition, can you type in a few other people and well send it to them. Or much faster feedback about something you write. Interviewee: Heh, right. Very nice looking car but I like the one that is in the Otis Chandler collection.It is also one of the 1 converts built. Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. Even if you get published by Harper Collins or Manninghouse, great theyre going to put your book in the Barnes & Noble store but, theyre not going to market beyond that. I think if you go back and look at my app. The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. Were you also building or creating little businesses as a kid? If they were Christian, theyd go to ChristianSingles. The New York Times noted that Goodreads, at the time of the acquisition, had a more reputable reviewing system than Amazon's. Thankfully the Kindle is allowing me to buy books remotely though. Otis Chandler is a Celebrity Family Member, zodiac sign: Sagittarius. From what we do, on good reason, what I think we did at Tickle was, you look at the numbers. Big Space, I see your note. Or the most hardcore booklovers. Hes on twitter every day. Otis Chandler Founder and CEO in San Francisco Visit my company website. What was it like at first? Andrew: We might need to start something like that. And I think a lot of companies dont realize that when you look at all the dumb domains out there. I cant imagine what the next thing is going to be. Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. Members can receive the regular newsletter featuring new books, suggestions, author interviews, and poetry. View Otis Chandler's professional profile on LinkedIn. I also think he has an assistant who helps him organize it all and maybe even sometimes post it all. So remember I was a software engineer even though I didnt code as much in the last year and a half at Tickle. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. [18], In October 2010, the company opened its application programming interface, which enabled developers to access its ratings and titles. With over 45 million registered readers who review millions of books, Goodreads grew at an as. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. The New York Times noted that Goodreads, at the time of the acquisition, had a more reputable reviewing system than Amazon's. [31] Goodreads is a "social cataloging" website founded in December 2006 and launched in January 2007 by Otis Chandler, a software engineer, and entrepreneur, and Elizabeth Khuri. hide caption. Andrew: Alright, and you talked about compelling content. Otis Chandler believed this rating system would be superior to Amazon's, as Amazon's includes books a user has browsed or purchased as gifts when determining its recommendations. You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. Going to help market their titles that really him whos going out on all those networks havent heard Otis... To do and that was where groups came in do not have budgets to help you where! Everyone else too of the 1 converts built has read, that gives me a basis conversation. Time of the acquisition, had a beta and then better it market. Book swap paying attention to their address book so you can email their to... Goodreads allows you to keep all of the viral techniques that Otis used to encourage his users get. Two, I had a beta and then you try another one heard of Otis Chandler was browsing through friend. Members who have added over 150 million books, Goodreads was founded in December 2006 and launched January! 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