Prime Video is a great entertainment platform. Great Entertainment. The brand has exceeded the 100 million mark in terms of prime memberships globally. Amazon has separate retail websites for different countries such as the US, the UK, Germany, France etc. Following is a detailed Porter Five Forces Model Analysis of Amazon: Competitive Rivalry High. People prefer to watch some entertainment programs after their hectic day. Amazon.com Inc. enjoys the top position in the online retail market. (Digital Commerce 360, 2020) An estimated 82% of households in the U.S. have Amazon Prime Amazon is working with different regulatory authorities to comply their requirements and design a sound air traffic management system. Movies are the most common content type available on Amazon Prime Video. Nonetheless, external factors identified in this Five Forces Analysis indicate possible reduction of market share and business performance because of strong competition involving large multinational retail and technology firms. 1. Being a great entertainment platform is a significant strength of the brand. Page 1 An Environmental Analysis for Amazon Prime Video Jessica Gold Full Sail University Project & Portfolio II: Business and Marketing 2. Whats more promising for Prime is that wealthy people are more likely to subscribe. Amazon is an international e-commerce company offering online retail, computing services, and digital content. Amazons Prime Day started in 2015 and has rapidly grown to become a major event on the retail calendar, alongside Black Friday and Cyber Monday and for Amazon, bigger than either of them. (eMarketer, 2020) Also, 93% of Amazon Prime members renew their membership after one year. SWOT Analysis of Amazon 2018: Strengths: E-Commerce leader Amazon is the leading e-commerce brand of the world. The rivalry in the online retail industry is very high. Amazon Prime Air is a new future delivery system to deliver packages to consumers using Unnamed Aerial Vehicles also known as drones. In the United Kingdom for example, the program included over 18,000 movies as of February 2021, which is a Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com. If Prime continues to grow at its current rate, more people will have Amazon Prime than cable television. 82% of US high-income households have Prime. This year, it attracted more attention than ever, with 80 percent of US consumers aware that it was happening and three times as many shoppers buying items as in 2015. More data show that by the end of 2021, there will be 148.6 million Amazon Prime users, up from 142.5 users in 2020. For a Prime membership holder, they can access exclusive Amazon originals, regional movies, blockbuster Bollywood movies, and many more. PESTEL analysis of Amazon This detailed PESTEL analysis of Amazon examines how and what external factors impact on the operations of Amazon.com, Inc. Initially launched as an online marketplace for books in In July 2020, Amazon reported a 43.4% increase in North American sales and 33.5% worldwide revenue growth in the second quarter of 2020.Online sales of groceries have tripled as consumers went online in large numbers to buy food during the coronavirus pandemic, and Amazon Currently, Amazon is the fourth most valuable public company in the world. It aims to explore how some of the political, economic, social, technological, environmental, and legal factors have been influencing both the strategic and the operational decisions of the company. 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