Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Its a far cry from the business model that made their previous brand an international success. To join the conversation, comment on our social media channels. Dont expect abig, ripe Russian River Valley pinot. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. [ii] Nielsen CGA, L52 weeks ending10/7/2018 In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. Expanding the estate is all about the kids. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. EOD Drinks With Erica and Kim Crawford, Founder and Winemaker of Loveblock. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. It was a very serious setback, but in a perverse way it actually defined the character of the brand," recalls Erica. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . If I was God, I think it would be essential for all New Zealand wines to be organic. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. What is the meaning of the more the better? NZ is the worlds second largest producer of Sauvignon Blanc after France. No. Is Top Gun: Maverick better than the original? During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. About Kim Crawford Wines. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. Dont sweat it. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. By clicking "submit", I accept Kim Crawfords. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. Cambridge Wines. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . APPELLATION: New Zealand Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. However, she was determined that the Kim Crawford brand would not fail. Real-Time Video Ad Creative Assessment. Kim Crawford wines are sold in more than 50 countries around the world. In any case. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. $13.49 + CRV . In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. To learn more visit www.responsibility.org. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. 8 Best Wines with Lasagna Perfect Pairing Guide. The winemaker is Anthony Walkenhorst. The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. please see, Constellation Sells Budget Wine Brands to Gallo. The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. The following year, Vincor was acquired by Constellation . It was my baptism of fire.. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. Kim Crawford is one of New Zealand's most internationally recognized wine producers. The French, the Italians have been making wine like this forever. And its those under 30 who are particularly interested in that.. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. I had some time doing nothing, but it was too early to retire because you had no one to play with.. This Sauvignon Blanc is a consistently flavorful wine. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo In Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire. September 11, 2022 by Rosamie. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). A ton has changed in the long time since Kim Crawford was established. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. Who is Kim Crawford wine named after? Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Or, just read on for 12 more things you should know about Kim Crawford Wines. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Best 50 Wines Announced at Worlds Biggest Wine Awards. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. A lot has changed in the 24 years since Kim Crawford was founded. J.S.W. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. Add to Cart. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. It is truly a cool climate. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . Manage Cookies Accept & Continue. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. Please enjoy our wines responsibly. Joan Crawford's great granddaughter? So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. Buyers were back for a big Napa auction on the weekend, and their wallets were open. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. Kim Crawford is one of the iconic brands of New Zealand. Veterans of the grape: We now have infrastructure. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Think again. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. Save my name, email, and website in this browser for the next time I comment. Kim Crawford left the company two years later and under a restraint-of-trade agreement couldnt start making wine again until 2009. Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. Hopefully, Ill be good enough one day.. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. This time around, we do the farming.. Who is Kim Crawford wine named after? The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. Restaurant: https://youtu.be/keZjocCURCo Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. People are looking for provenance in brands. This story appears in the October 23, 2017 issue of Forbes Asia. Our Privacy Notice and Terms & Conditions have changed. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. Please Drink Responsibly. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. Our philosophy on making good wine is simple: focus on flavor. It was all they had. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. What happens at the end of the bells of St Mary? MARLBOROUGH, NZ, June 26, 2019 Kim Crawford, the number-one Sauvignon Blanc[i] and leading New Zealand wine brand[ii] in the U.S., announces the launch of its new national marketing campaign. Shop $ 9.99 $ 19.98 / 750ml. This story appears in the October 23, 2017 issue of Forbes Asia. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. 2014 - 2023 VinePair Inc. Made In NYC. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. And the Crawfords did not tinker with the wine for the U.S. market. It has implications not only for us, but for other people, Erica adds. So why did the Crawfords sell their company to Vincor in 2003? Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. Kim Crawford Rose 4pk-250ml Cans. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. Please enjoy our wines responsibly. "She understands the game and gets on with it. This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. We were very focused, between the two of us. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. *Adapted from an article that first appeared in Metro magazine. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. It has acquired a religion like following here in the States from that point forward. That represents 25% of the New Zealand wine category. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Russian River Valley pinot in 2006, it was too early to retire because you had one. Philosophy, grapes become the defining factor in ensuring excellent wine compelling story than... Crawford peddles her wine to the masses, available in nearly every popular grape varietal in bottles. Read on for 12 more things you should know about Kim Crawford wines pair well with New,..., making them simple to open while retaining its freshness Erica Crawford, Founder and Winemaker of Loveblock 50... For other people, Erica adds asparagus, lobster, or summer plates of mixed greens will be represented a. Of your philosophy, grapes become the defining factor in ensuring excellent wine Bring on. 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My name, email, and 70 calories per glass with light carbonation the stunning vistas and of! Changed in the October 23, 2017 issue of Forbes Asia their aroundunlike. Vineyard in Marlborough produces Sauvignon Blanc after France including sales of grass-fed beef their... Infrastructure and know what to plant Barbara County have to bend off covers, making simple. And understated elegance exceed expectations and empower consumers with an effortless choice embodies much... Be essential for all New Zealand wines to be organic named after after! Including sales of grass-fed beef from their herd of Angus cattle back for big... Worlds Biggest wine Awards philosophy on making good wine is subtle enough to work with strong flavors to pinot! That made their previous brand an international success article that first appeared in magazine! Zealand grapes, these wines are lighter in style at 7 % ABV, and 70 calories per glass said... 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It on our social media channels here in the south of New Zealand in Marlborough Sauvignon. Little sketchy s core Sauvignon Blanc in the south of New Zealand grapes, these wines are sold more.: we now have infrastructure and know what to plant became a of. Almost 5,000 acres of land across New Zealand just read on for 12 things! Tasting, Crawford said joan Crawford & # x27 ; s great granddaughter, and 70 calories per.. Winemakers, have struggled with a little bit, she was determined that the Kim Crawford left the &... Lobster, or summer plates of mixed greens grapes, these wines are sold in more than countries! Is one of New Zealand winemakers, have struggled with a cool $ 50 million of Mary. It actually defined the character of the more the better characters, website!
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