BRANNIGAN FOODS: STRATEGIC MARKETING PLAN Mitchell Lunde University of Maryland University College MRKT 495 21/10/2013 Table of Contents Executive Summary Company/Product Analysis Problem Statement and Underlying Symptoms Bert Clark faces many challenges as vice-president and general manager of Brannigan Foods Soup Division, but … Brannigan Foods: Strategic Marketing Planning Case Solution, Case Analysis, Case Study Solution. Essay Sample: Strengths: Brannigan Foods’ Soup Division has the largest soup market share in the United States at 39.8%. Brannigan Foods Strategic Marketing Planning Case Study Help - Case Solution & Analysis. Brannigan Case ...Brannigan Foods – Case Study 1 Brannigan Foods is the leading brand in the soup industry, but has been experiencing declines in every aspect of their division. With proposals from four key managers, the general manager must make recommendations in the hope of reversing these losses. Brannigan Foods Company Competition Context 100 year legacy Small competitors Soup division is the Sales of the sector entering the market cash cow accounting have been reducing Walmarts private 1.4 cans avg per for 40% of the label soups growing revenues week consumption in at 5% RTE ,71% of the US Shelf space given by Soup is a seasonal revenues Walmart reducing by Anabelle acquired buy … The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. changing needs and serve costs to the products consumers desire for Loss of retailers goodwill and innovation in the category other costs as product life cycle short Enable a price increase of $0.1 per can, resulting in an incremental net earning of up to $10 million Year 2011 2012 2013 2014 2015 Net sales of Brannigan's Foods worldwide 7330 7979 8230 Net Sales of US Soup Division 3034 2973 2929 2894 … Authors: John A Quelch; James Kindley. 1. Solusi ? Case: Brannigan Foods - Strategic Marketing Planning Define the Problem: Decision Case: Clark, vice-president and general manager of Brannigan Foods’ Soup Division, had to decide which of the four strategies presented by his four key manager he should follow to improve the division’s sales, market share, and profitability, which has been falling for the last three years. Weaknesses: The soup industry as a whole has been on a consistent decline over the last several years. They are willing to change and have the capital to do so. Brannigan Foods Case Analysis. Weaknesses: The soup industry as a whole has been on a consistent decline over the last several years. BRANNIGAN FOODS STRATEGIC MARKETING PLANNING Teaching note. The sales, market share, and profitability have all been declining throughout recent years (Quelch & Kindley 1). Like all HBR case studies, the Brannigan Foods Strategic Marketing Planning Case is designed and drafted in a manner to allow the reader to experience a real-world problem and solve it accordingly. Brannigan Food Case Study Clark. Shopping. The analysis begins by giving the overview of Brannigan’s investment bets and which proposals Clark should favor within the division. DOCX, PDF, TXT or read online from Scribd, Harper Lee's To Kill a Mockingbird 50th Anniversary Celebration, Diary of a Wimpy Kid: Diary of a Wimpy Kid, Book 1, Exploit Loophole 609 to Boost Your Credit Score and Remove All Negative Items From Your Credit Report, A Court of Wings and Ruin: A Court of Thorns and Roses, Book 3, An American Marriage (Oprah's Book Club): A Novel, When They Call You a Terrorist: A Black Lives Matter Memoir, The Creation Frequency: Tune In to the Power of the Universe to Manifest the Life of Your Dreams, The Positive Shift: Mastering Mindset to Improve Happiness, Health, and Longevity. 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